Sponsorships That Work: How to Attract and Retain Event Sponsors

Sponsors are more than just a financial resource—they’re partners in your event’s success. To attract sponsors, you need to clearly communicate the value you offer. To retain them, you must deliver results. A thoughtful sponsorship strategy will elevate your event while providing measurable ROI to your partners.

Start by identifying what kinds of brands align with your audience. Then create tiered sponsorship packages that include a mix of branding, exposure, and engagement opportunities. Consider perks like logo placement, vendor booths, branded giveaways, sponsored activities, and social media promotion.

Once a sponsor commits, stay in touch. Provide regular updates, day-of support, and post-event reports that include photos, attendee stats, and impressions. Show them the impact of their investment.

How Expedition Events Does It: We build customized sponsor packages that offer real value and visibility. Our sponsors receive consistent promotion across digital and physical platforms, including logo placement, social mentions, swag bag opportunities, and exclusive branding integrations. After the event, we provide media kits and recap reports to prove ROI and keep them coming back year after year.