Promoting Your Event: How to Build Buzz and Drive Attendance

Promotion is the engine that powers your event. You can have the best venue, vendors, and programming in the world—but if people don’t know about it, they won’t show up. Strategic marketing is what transforms a date on the calendar into a can't-miss experience.

Start early. A strong promotion plan begins months in advance and builds momentum over time. Create a promotional calendar that includes email campaigns, social media content, local outreach, and PR opportunities. Use storytelling to highlight what makes your event unique—whether it’s a new feature, a cause you support, or the kind of community you’re building.

Be where your audience is. That means Facebook for local families, Instagram for enthusiasts, and email newsletters for past attendees. Leverage video, behind-the-scenes photos, and countdowns to drive engagement. Don’t forget to create a Facebook Event or Ticket Spice page with SEO-friendly descriptions so your event is searchable online.

Maximize word-of-mouth. Encourage your vendors, sponsors, and performers to share your event on their channels. Offer free passes or perks for attendees who refer friends. Community ambassadors and micro-influencers can also help extend your reach with authentic enthusiasm.

How Expedition Events Does It: We create custom marketing kits with graphics, talking points, and ready-to-share posts for everyone involved. We manage your social media campaign, email outreach, and influencer collaborations from start to finish. Whether you need content, a media plan, or just help getting the word out, we bring the strategy—and the hustle—to make sure your event gets the attention it deserves.